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Heide Hall 450

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Meet Our Staff

Lynsey Schwabrow, Ph.D.

Chief of Institutional Research and Planning

Dr. Lynsey Schwabrow serves as the Chief of Institutional Research and Planning, and has been at UW-Whitewater since 2013. Dr. Schwabrow directs the strategic vision for data reporting and management, institutional research, and strategic decision making to achieve campus goals. Lynsey has more than 15 years of experience directing institutional research functions at three different universities in Wisconsin, in both the public and private sectors. Dr. Schwabrow earned her undergraduate degree at University of Northern Iowa, a master's degree from Ball State University, and a Ph.D. from the University of Missouri.


Administrative Assistant III

This position provides administrative assistance and support to the Office of Institutional Research and Planning, reporting to Chief of Institutional Research and Planning.  The incumbent supports the work of all staff members within the office and manages office tasks. Support includes office/budget management, travel arrangement and purchasing, scheduling and committee support, project management and support, and website maintenance.

Data Management and Reporting

The Data Management and Reporting area supports the office through ad-hoc reporting, development of data models to support routine and special-project needs including regulatory and compliance requirements, involvement with campus data governance, and involvement with software used for data management such as databases/data warehouses, Tableau server administration, and software for analytics, data visualizations, and online surveys. In addition, this area is responsible for university data submission to UW System, including completion of data edits and verifications.

Rebecca Jones Rebecca Jones

Institutional Data Analyst

Rebecca has been working at UW-Whitewater since 2009, including holding positions within the Andersen Library, ICIT, and Academic Assessment. She earned a BA with a double major in Art/Graphic Design and Print Journalism from the University of Wisconsin - Whitewater, and a master's degree in Library and Information Studies (MLIS) from the University of Alabama. Rebecca is currently serving as an elected member of the Academic Staff Assembly and is a member of the Enrollment Management Committee.

Research and Policy

The Research and Policy area is responsible for supporting institutional decisions and policy formation by providing data and analytics needed for data-driven decision making. This includes management of ad-hoc research projects related to student success and routine institutional reports, and completion of external surveys related to outcome mesaures.

Jess Clayton, Ph.D.

Policy and Planning Analyst

Dr. Jess Clayton joined UW-Whitewater in 2016. Prior to joining the university, she spent four years working at the Graduate School at UW-Madison supporting the professional development initiatives. As a member of the Research and Policy team within the office, Jess is responsible for managing the administration and reporting of university administered student surveys, collaborating with other offices on campus to use data for improved student success, and data reporting for external surveys. Jess received both her M.S. and Ph.D. in Political Science with a focus on International Relations from the University of Wisconsin - Madison, as well as an MSc from the London School of Economic and Political Science in the Political Economy of European Integration. She is also the co-author and editor of a textbook on European integration entitled: The Student's Guide to European Integration (Polity Press, 2004).

Data, Analysis, and Accountability

The Data, Analysis, and Accountability responsibilities include data reporting and analysis in select data domains, data verification and integrity, peer and benchmark reporting, expertise regarding accountability measures, survey completion including US News and World Report, Common Data Set, guidebook surveys, consortium data submissions, IPEDS surveys, and coordination of UW System surveys.

Laura VanDerLinden Laura VanDerLinden

Institutional Research Analyst

Laura joined UW-Whitewater in 2021. She holds a B.S. in Statistics from UW-La Crosse and a M.Ed. from Marquette University. Laura brings a wide variety of experiences in higher education and academic affairs including IR, advising, learning support, departmental support and teaching.


Institutional Research and Planning
450 Heide Hall
University of Wisconsin-Whitewater
800 West Main Street
Whitewater, WI 53190
Phone: (262) 472-5671