UW-Whitewater Business School’s Marketing Department Chair Achieves Milestone with Research Cited over 10,000 Times, Showcasing School’s Academic Excellence.
September 27, 2023
WHITEWATER, WI: September 25, 2023- Dr. Jimmy Peltier wears a lot of hats at the University of Wisconsin Whitewater. As a marketing professor, department chair, director of the sales institute, and AMA advisor, Peltier is a very busy man. Despite this, he continues to dedicate time to research and scholarly content creation, citing it as his second favorite pursuit after helping students excel.
Dr. Peltier began his publishing journey in 1989. Fast forward three decades, he now has earned over 10,000 citations on Google Scholar. Peltier writes on a wide array of topics that include digital marketing, healthcare, and marketing education. “Just spreading the knowledge to someone else who may be writing a paper so they know what is already out there” is what Peltier says is important about people citing his work.
“We are immensely proud of Dr. Peltier’s remarkable achievement,” said Dr. Paul Ambrose, Dean of the College of Business and Economics. “This milestone reflects the caliber of our faculty and their commitment to producing impactful research. It also highlights our school’s dedication to providing students with access to knowledgeable faculty who lead by example.”
The achievement of surpassing 10,000 citations on Google Scholar marked a significant milestone in Dr. Peltier's illustrious career. He celebrated this accomplishment with enthusiasm, sharing the news with his wife, and colleagues during a department meeting. But Peltier has no plans to stop publishing anytime soon.
Peltier said, “I get in excess of a thousand citations a year. So this number is only going to go up. And it is something I can still do after I retire so I will continue to explore, write, publish, and continue to share the knowledge.”
Access Dr. Peltier’s work on Google Scholar.
Congratulations to Professor Peltier on this outstanding achievement!
About Dr. Jimmy Peltier:
Dr. Peltier received his Ph.D. in Marketing at the University of Wisconsin-Madison. He has over 35 years of business experience as a consultant, Research Director in an Advertising Agency, and as President of a marketing consulting firm. Dr. Peltier's sales expertise lies in developing buyer-seller relationships, understanding students’ intent to pursue a sales career, database requirements for the sales force, and successful relationship marketing practices. Dr. Peltier directed the launch of the University of Wisconsin-Whitewater Institute for Sales Excellence in 2012, and has led it to national prominence as an institution and as a sales competition powerhouse. Dr. Peltier is a Past-President of both the University Sales Center Alliance and the American Marketing Association Collegiate Chapters Council (twice). He has received life-time Achievement Awards from the AMA, the Direct Marketing Educational Foundation, and is the only person to have received UW-Whitewater’s top three Lifetime Awards, including the Roseman Teaching Excellence, University Research, and University Service Awards. Dr. Peltier has been faculty advisor for UW-Whitewater's AMA chapter since 1986 and has directed the UWW Chapter to 19 International Chapter of the Year Awards, including 12 years in a row from 2011-2021. With a prolific research career spanning over three decades, Dr. Peltier's work has earned him over 10,000 citations on Google Scholar. His research areas include digital marketing, healthcare, and marketing education, and he is known for his unwavering commitment to sharing knowledge and advancing the field.
About the College of Business and Economics:
The University of Wisconsin-Whitewater College of Business and Economics (CoBE) is Wisconsin’s largest business school. It is home to the #1 ranked online, single school Masters of Business Administration (MBA) program in the State and is the only college in Wisconsin that offers an AACSB-accredited Doctorate of Business Administration (DBA) degree program. CoBE is in the top 2% of the world’s business schools having earned both AACSB and AACSB Accounting Accreditation. More information can be found at the CoBE webpage.