Online Bachelor's in Marketing
Open doors by unlocking your potential.
Marketing is the relationship builder between businesses and consumers. Marketing professionals work with companies of all sizes to develop new products and services, find new markets, and build long-term and mutually-beneficial relationships with customers. They form these relationships in-person, digitally, and/or through mobile marketing efforts. Marketing students learn about research, analysis, design, pricing, promotion, distribution, and strategy. Students can specialize their studies by adding a Digital Marketing emphasis.
Why UW-Whitewater Online?
- Learn at your own pace, when it’s convenient for you
- Build connections through online assignments and discussion boards
- Strong alumni network
- AACSB accreditation
No. 38 Online Undergraduate Business Program
Ranked by U.S. News & World Report, 2024
Fully Online
No requirements to come to campus.
AACSB-Accredited
Largest AACSB-Accredited business school in Wisconsin.
Online Bachelor's in Marketing
The Bachelor of Business Administration degree requirements have been designed to prepare you for success as a student in the program and your subsequent career.
Course requirements for the online Marketing degree can be found in the documents linked below:
- Online Marketing Major Requirements
- Online Marketing Major with Digital Marketing Emphasis Requirements
While all required courses are offered online, please note that not all electives are offered online. See the Online Course Offerings document for more information.
All online marketing students have ready access to academic advising, library services, financial aid, technical support, mentoring, and career services.
There are several application paths an online bachelor's student might take including as transfer, reentry, freshman, or second-degree seeking applicants. You may even be an international applicant.
If you aren’t sure which application path to follow or need help completing the UW-System E-Application, view the Application Tips PDF or complete the Request Information form and a program representative will get in touch with you.
Transfer applicants
Transfer applicants are students that have attended another college or university (including having earned an associate degree) but have never attended UW-Whitewater. You will find detailed application and transfer information at University Admissions.
Reentry applicants
Reentry applicants are students that have previously attended UW-Whitewater. Application information can be found at University Admissions.
Freshman applicants
Freshman applicants are students that have never attended a college or university. If you have never attended a college or university, regardless of age, you would be considered a freshman applicant. You can find application information for freshman applicants at University Admissions.
Second-Degree seeking applicants
Second-Degree seeking applicants are students who have already earned a bachelor's degree and would like to pursue another. If you would like to earn another bachelor’s degree, you can apply to UW-Whitewater’s online bachelor's program as a special student with full credentials. To complete your degree, you would only need to fulfill the College of Letters and Sciences BA or BS requirements and the requirements for the major you choose.
Unofficial Transcript Review
Transfer, Reentry, and Second-Degree Seeking students, can request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor's program. To request a review, complete a request more information form and a program adviser will get in touch with you.
The online bachelor's program at UW-Whitewater is a superior value at $412 USD per credit for the 2024-25 academic year. This tuition rate applies to Wisconsin residents, out-of-state and international students who have declared an online bachelor's major. Non-major classes are charged at the standard resident/non-resident level. Visit the Tuition and Fees webpage for complete information.
Course materials
Textbook rental is included in the cost of tuition for many courses through the University Bookstore's Textbook Rental program.
Financial aid
Students completing a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.
