Digital Marketing and Artificial Intelligence - Online Graduate Certificate
Advance Your Career in the Dynamic World of Digital Marketing and AI.
The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing. Organizations are increasingly reliant on marketing efforts that leverage digital platforms to identify prospects, nurture the conversion from prospect to customer, and establish loyalty advocates. Students completing the certificate program will be prepared to manage the customer journey in the digital environment, including leveraging analytics and artificial intelligence.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Online MBA ranked #24 in the nation by U.S. News & World Report
Digital Marketing and Artificial Intelligence - Online Graduate Certificate
Certificate Overview
The graduate certificate in Digital Marketing and Artificial Intelligence requires completion of five courses (14 credits) that are available online. For course list and descriptions, visit the Graduate Catalog.
Required Courses (11 credits)
- MARKETNG 747: Marketing Strategy (2 credits)
- MARKETNG 751: Consumer Insight and Customer Experience (3 credits)
- MARKETNG 772: Digital Marketing (3 credits)
- MARKETNG 777: Artificial Intelligence in Marketing (3 credits)
Choose One Additional Course (3 credits)
- ITSCM 774: Data Analytics and Business Intelligence (3 credits)
- ITSCM 779: Visual Analytics for Business (3 credits)
Admission Requirements
No GMAT required.
To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
Online Tuition
This graduate program at UW-Whitewater are a superior value at $695 USD per credit for the 2024-25 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student within the major. Additional fees and non-resident tuition may apply to other courses.
If you compare our graduate tuition to others, you will find that this per-credit price is quite reasonable. Visit the Tuition and Fees webpage for complete information.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
Students enrolled in a graduate certificate program only are not eligible for federal aid.
Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.
Consider a Master's Degree at UW-Whitewater
The University of Wisconsin-Whitewater offers an excellent opportunity to leverage your existing certificate coursework.
Transfer up to 12-credits of your certificate coursework towards the master's degree, saving you time and money.
Check out our Master's programs.