UW-Whitewater | Online
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    Marketing Strategy - Online Graduate Certificate

    Earning certificates can earn you more.

    Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan. Students will also learn to assess market opportunities worldwide, address challenges specific to new businesses or new product launches, and analyze promotion and branding decisions in entrepreneurial and global contexts.

    Note: Students in the graduate certificate in Marketing Strategy may enroll in the Master of Science in Marketing or the Master of Business Administration at UW-Whitewater if they meet the admission criteria for that program. Certificate courses that are part of either program can count toward completion of that degree at a later date.

    Why UW-Whitewater Online?

    • Asynchronous program lets you learn day or night
    • Build connections through online assignments and discussion boards
    • Online MBA ranked #24 in the nation by U.S. News & World Report

    Fully Online

    No requirements to come to campus.


    Complete courses asynchronously and part time.


    Enhance your knowledge base and expand your career.

    Marketing Strategy - Online Graduate Certificate

    Carlos Barraza, turning through lecture notes with laptop next to him

    The graduate certificate in Marketing Strategy requires completion of five courses (14 credits) that are available online. For course list and descriptions, visit the Graduate Catalog.

    Required Courses (11 credits)

    • MARKETNG 747: Marketing Strategy (2 credits)
    • MARKETNG 761: International Marketing (3 credits)
    • MARKETNG 767: Entrepreneurial Marketing Strategy (3 credits)
    • MARKETNG 770: Brand Management (3 credits)

    Choose One Additional Course (3 credits)

    • MARKETNG 751: Consumer Insight and Customer Experience (3 credits)
    • MARKETNG 772: Digital Marketing (3 credits)
    • MARKETNG 777: Artificial Intelligence in Marketing (3 credits)
    Claire Olsen, intently reading tablet, reviewing notes for online class

    No GMAT required.

    To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.

    If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.

    International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.

    online student, Ellen Larson, studies course materials

    This graduate program at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether  you are a Wisconsin resident, an out-of-state student, or international student.

    If you compare our graduate tuition to others, you will find that this per-credit price is quite reasonable. Visit the Tuition and Fees webpage for complete information.

    Course materials
    Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.

    Financial aid

    Students enrolled in a graduate certificate program only are not eligible for federal aid. 

    Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.

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    The University of Wisconsin-Whitewater offers an excellent opportunity to leverage your existing certificate coursework. 

    Transfer up to 12-credits of your certificate coursework towards the master's degree, saving you time and money.

    Check out our Master's programs.