Online Master of Science in Marketing
Advance your career in marketing.
Digital technology, artificial intelligence, and data analytics are revolutionizing consumer behavior and the field of marketing. As a result, firms need qualified marketers who can manage strategy and data-based decision-making while navigating a rapidly changing ecosystem.
The online MS in Marketing is a 30-credit program that emphasizes critical thinking and analysis of complex marketing problems, developing effective strategies and tactics appropriate to the environment, and leveraging consumer insights and artificial intelligence for digital marketing in a global context.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Strong alumni network
- AACSB Accredited - 50 years of continuous accreditation
Fully Online
No requirements to come to campus.
Flexible
Complete courses asynchronously and part time.
Specialized
Enhance your career and expand your knowledge.
Online Master of Science in Marketing
The MS in Marketing is a 30-credit program. This program can be started in the spring, summer or fall terms, and at a pace that works best for you. Full-time students can finish in as little as three semesters.
For a comprehensive overview of the program structure and required courses, please refer to the Graduate Catalog.
To ensure a high quality graduate student group, all students must have a bachelor's degree from a regionally accredited institution and meet graduate admission criteria, in addition to one of the admission criteria provided below. Many applicants will qualify for admission without GMAT/GRE scores.
Admission criteria
Applicants must satisfy any one of the criteria from any of the four categories.
Military Service
- Qualified veteran or currently active military personnel
Education
- AACSB- or ABET-accredited bachelor's degree with a 3.0 GPA or higher
- Regionally-accredited bachelor's degree with a 3.25 GPA or higher
- Graduate degree from a regionally-accredited or equivalent institution
- UW-Whitewater graduate business certificate
Work Experience
- Four or more years of professional work experience
- Two or more years of professional work experience with a 3.0 GPA
- Approved professional certification
GMAT Scores*
- A composite score of at least 1,100 based on the following formula
- (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
- A composite score of at least 1,150 based on the following formula
- (GMAT score) + [200 x (last half of undergraduate GPA based on a 4-point scale)]
- A composite score of 950 - 1,100 for consideration of conditional admission based on the following formula
- (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
*GRE scores are converted to comparable GMAT scores
Deadlines vary by term and are subject to change without notice. Accurate and up-to-date admission deadlines can be found on the graduate admission deadlines website.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
Digital and artificial intelligence technology, along with the ability to leverage marketing data, have brought sweeping changes to consumer behavior and the marketing discipline.
Marketers must use advanced skills and knowledge to manage strategy and marketing decisions while firms experience radical changes to their business models.
According to the Occupational Outlook Handbook from the Bureau of Labor Statistics, careers related to marketing — including marketing managers, market research analysts, public relations specialists (including social media) and marketing specialists — are expected to grow faster than average from 2022 to 2032 with an expected growth rate ranging from 6-13% . Employment growth will be driven by an increasing use of data and market research across many industries, including big data associated with social media comments, online product reviews, and other sources that provide insights on consumer behaviors and preferences.
In 2022, marketing managers earned a national median pay of $140,040 per year, market research analysts earned a national median pay of $68,230, and public relations specialist (including social media) earned a national median pay of $67,440. While most entry-level positions require a bachelor’s degree, master’s degrees help differentiate job applicants and those with master’s degrees can have the best job outlook.
This graduate program at UW-Whitewater are a superior value at $695 USD per credit for the 2024-25 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student within the major. Additional fees and non-resident tuition may apply to other courses. Visit the Tuition and Fees webpage for complete information.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
Students completing a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.
Like to learn more about degree options through UW-Whitewater School of Graduate Studies? There are a few ways you can get the information you need.
Visit our information sessions website to select a virtual information session related to the program you are interested in.
You can also fill out a request for information to connect with an advisor who can discuss your goals and help guide you to the right program to pursue your dreams.
Interested in taking a tour of UW-Whitewater campus? You can visit in person or virtually.
Master of Science in Marketing - Online Graduate Certificates
Designed to put you in control of your educational path, graduate certificates in Marketing from the University of Wisconsin-Whitewater get you into the virtual classroom quickly and on your schedule.
Graduate certificates can not only increase your value to your current employer, they also are attractive pluses to prospective employers. They reflect a commitment to your profession, showing how you’re driven and determined to advance. Best of all, the credits earned can often count toward a degree earned at a later date.
The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing. Organizations are increasingly reliant on marketing efforts that leverage digital platforms to identify prospects, nurture the conversion from prospect to customer, and establish loyalty advocates.
Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan.
