Yes. Recent Launch Pad Scholars have been featured on Shark Tank, raised millions in startup capital, hired many employees, and enjoyed careers where they control their destinies.
Start Your Own Business!
Are you a student at the University of Wisconsin-Whitewater seeking to start your own business or grow your current business?
Launch Pad is a startup accelerator that helps undergraduate and graduate students start new businesses or grow existing businesses. It can help accelerate your path to launch your business, increase the likelihood of success, and grow your business.
Whether you’re a tech startup, a retail store, an art gallery, an eCommerce store, or any other type of business, we’ll help you develop your plan, connect you to people and resources, and prepare you for business competitions.
You’ll have UW-Whitewater’s College of Business and Economics — Wisconsin’s most prominent business school — behind you in your pursuit of starting or growing your own business.
Submit your application
Applications can be submitted anytime.
Once you apply, we’ll review it, notify you, and contact you to discuss your business idea or current business.
After that, you’ll be notified whether you’ve been accepted into the Launch Pad program.
How can Launch Pad help you with your business idea?
![Icon of a person pointing at a whiteboard.](/images/icons/white/Class.png)
Mentorship and guidance from experienced faculty
![Icon of a lightbulb.](/images/icons/white/lightbulb.png)
Inspiration from entrepreneurs and fellow students
![Icon of a people connected in a circle.](/images/icons/white/People.png)
Collaboration with the Whitewater University Innovation Center and outside resources
What does Launch Pad do for you?
As a part of Launch Pad, you’ll receive the following services:
- Expert coaching, training, and mentorship from professors and entrepreneurs
- Business model development
- Weekly training on startup fundamentals
- Weekly roundtables
- Weekly 1-on-1 meetings with Launch Pad coaches
- Business model viability analysis
- Connections with accounting firms, law firms, marketing firms, web, and mobile app development firms, angel and venture capital, and more
- Business plan development
- Business pitch and business plan competition preparation
- Access to other mentors
- Leadership connection to student organizations, including College Entrepreneurs Organization (CEO) and Enactus
- Office space, meeting rooms, Internet, VoIP phones, scanners, and printers at the world-class Whitewater University Innovation Center
Independent study credit option (1, 2, or 3 credits) is optional.
Student entrepreneur gets assist from Launch Pad
Jaelynn White started her business, Segunda Skin Cosmetics, with help from mentorship and resources available to her as a Launch Pad Scholar. White was highlighted by the Universities of Wisconsin at a UW-Whitewater Foundation Board meeting in 2023.
Frequently asked questions
No. Launch Pad does not take an equity stake in any student startups. Grants, sponsorships, and the University support us. We maintain relationships with various capital providers (angel investors, banks, and startup accelerators). We can make the appropriate introductions if they are interested in you and your idea. Because we are employees of the University of Wisconsin, we cannot officially represent you or your business in discussions with these organizations.
Yes. You can receive up to three university credits through the UW-Whitewater College of Business and Economics. Still, participation in Launch Pad does not mean you are automatically enrolled in a course. One of the many benefits of being in Launch Pad is that participants can take an independent study course to complement participating in the program. This option is available to any undergraduate or graduate UW-Whitewater students. You are NOT required to be a business student; you are only required to meet academic performance requirements that would allow you to be accepted into the business college. When you enroll in this course, your performance will be determined by the Launch Pad directors.
The initial period in the Launch Pad program starts and ends with an academic semester. However, unlike many accelerators where participants have a short window to complete all developmental stages necessary to solicit capital in a few weeks, we allow a longer preparatory process. Long-term solid growth prospects warrant the provision of ongoing coaching and access to resources beyond the end of the initial semester. We require evidence of progression toward self-sufficiency and viability as a condition of continued participation in Launch Pad. Existing participants may reapply after the initial semester to continue their status.
We can provide ongoing coaching, mentoring, and support for student entrepreneurs during the summer and the academic year. If an entrepreneur decides to participate in the program during the summer, however, we may require that they be present for occasional roundtable meetings during the summer period. We will try to schedule these roundtable meetings conveniently for the participants.
No. We serve all undergraduate and graduate students from the College of Arts and Communication, College of Business and Economics, College of Education and Professional Studies, College of Letters and Sciences, College of Integrated Studies (Rock County) and School of Graduate Studies.
No. Some of our most successful entrepreneurs are first- and second-year students. We select individuals with passion, resilience, intelligence, and high-quality, scalable business ideas. The presence of these factors is not necessarily related to academic progression.
Yes. Our directors and mentors all have "real-world experience." They have founded startups, held executive or board positions on startups, invested in startups, and consulted with startups. Additionally, they have acted as judges or successful coaches for statewide and national business plan contests.
Yes. Initial Launch Pad participation requires participants to be undergraduate or graduate students currently enrolled at UW-Whitewater. Previous participants may be able to continue in the Launch Pad program. Still, these individuals would be strongly encouraged to continue with other programs associated with the University and the community. Through the Whitewater Innovation Program, additional programs are available for UW-Whitewater faculty and external regional startups.
Weekly Launch Pad meetings typically take place in Hyland Hall. One-on-one coaching meetings can be held face-to-face or via web meetings (based on the coach and student's availability).
Anna Tracy, a 2018 UW-Whitewater graduate with a B.A. in art (graphic design) who currently works at Milwaukee Tool, started Emajin Shoes (later GreetFeet) as a Launch Pad scholar. Tracy’s artistic talent and entrepreneurial spirit helped her win the College Entrepreneurs Organization’s Warhawk Business Plan Competition in 2016.
“They get you on your way,” Tracy said of the Launch Pad program. “They’re very well qualified and good at what they do.”
Contact us
David Gee — Director, Lecturer of Management
geed@uww.edu | 262-472-5797 | Hyland 4502
William Dougan — Director, Professor of Management
douganw@uww.edu | 262-472-1159 | Hyland 4513