College of Business and Economics

GENERAL BUSINESS

Bachelor’s Degree Programs

You know you want a career in business, but with so many options and areas of specialty, you just haven’t narrowed down a career path. Rest assured, this uncertainty is perfectly normal.

The general Bachelor of Business Administration degree at UW-Whitewater allows you to explore all aspects of the business world as you design a course schedule based on your interests.

Sometimes general business students discover their passion and declare a specific major. Others take advantage of graduating with a breadth of knowledge and skills — and a respected business administration degree from UW-Whitewater.

In addition to our on-campus program, we offer the same high-quality curriculum and instruction in an online format.

4-year plan Apply

An in-demand business education

Employers love our career-ready graduates. In fact, 100% of our recent general business majors are employed or in graduate school.

Why study Business at UW-Whitewater?

Learn at Wisconsin’s largest business school

UW-Whitewater is among only 5% of the world’s business schools to hold Association to Advance Collegiate Business Schools (AACSB) accreditation. Only four in Wisconsin meet these rigorous standards for business and accounting. This matters, because at the UW-Whitewater College of Business and Economics, we focus on developing professionals who think globally, behave ethically, and lead innovation strategically.

Learning communities

Level up your experience at UW-Whitewater by joining a learning community with other business majors. Live together, take courses together, and have a faculty or staff member from your area of interest lead you through your first year.

Best value for the money

We’re ranked #1 for value among all schools in the Universities of Wisconsin.

A nurturing home for future business leaders

Noted for its architecture and sustainability, the award-winning TImothy J. Hyland Hall represents a college moving forward in the world, with students learning new skills that will launch them into careers of corporate leadership. The building’s open design and top technology offer a professional feel in an academic setting.

Passionate network of alumni

When you become a Warhawk, you join a flock of 40,000+ successful business majors. With more than 110 years of experience in business education, UW-Whitewater has a longstanding and exceptional reputation.

What our Business students do

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Explore many aspects of business by personalizing your class schedule

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Gain real-world experience through internships

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Participate in business-related clubs and organizations

Cross-cultural experiences

As a general business administration major at UW-Whitewater, you can explore various career pathways and business environments as you participate in real-world learning experiences like:

Internships

Internships are not only a fantastic way to gain experience in a professional business setting, but they also give you a chance to explore career opportunities.

Study abroad

UW-Whitewater offers more than 50 destinations and hundreds of study abroad programs. Business-specific options include a summer at the London School of Economics; a semester at the International School of Business in Dublin, Ireland; or an exchange program with international business programs in France, the Netherlands, Denmark, Sweden and others.

Learn more about studying abroad »

Campus and community involvement

You’ll find dozens of award-winning student clubs and organizations related to business in our department and across campus. Here are just a few examples:

  • American Marketing Association
  • The Association for Operations Management
  • CEO: College Entrepreneurs’ Organization
  • Collegiate DECA
  • Economics Society
  • Enactus
  • International Business Club
  • ISACA — Information systems/cybersecurity student group
  • Society for Human Resource Management
View a complete list of student organizations

Campus resources and centers

The College of Business and Economics houses several knowledge centers, including the Wisconsin Innovation Service Center (WISC), which offers students the chance to solve real-world problems for clients through business research and analysis.

 

An exterior photo of the Wisconsin Innovation Service Center across from a small body of water.

 

Multicultural Business Program and financial support
The Multicultural Business Program provides a range of academic and social support services to underrepresented students, including the Summer Business Institute, a free, one-week program that helps future business majors transition from high school to college.

The UW-Whitewater Foundation awards more than $2.5 million in scholarships each year. More than 200 scholarships are exclusive to College of Business and Economics students.

What our graduates do

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Human Resources

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Sales and Marketing

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Technology and Project Management

What can you do with a Business degree?

In such a broad field, jobs for business administration graduates are wide ranging. You’ll be ready for entry-level and junior roles — with plenty of growth potential — in industries of all kinds:

  • Customer Service
  • Human Resources
  • Logistics
  • Manufacturing
  • Marketing
  • Project Management
  • Retail
  • Sales
  • Transportation

And for companies and organizations like:

  • American Family
  • GE Healthcare
  • Milwaukee Tool
  • Pfizer
  • Siemens Healthineers
  • West Bend Mutual Insurance

We see our Warhawks advance in their business administration careers as they gain experience, complete certifications or even earn advanced degrees.

What our grads say

“All the instructors at UW-Whitewater were phenomenal. They really kept me in the program, even when things got tough or when the material got more complex.”
- Ginny (Ebker) Vrubley

Read more about Ginny

Contact us

Want to learn more about earning a general business degree at UW-Whitewater?

262-472-4900 | undergradbus@uww.edu

Request information about becoming a Warhawk »

Our Faculty

With the ability to customize the general business program to meet your personal interests and professional goals, you’ll have the opportunity to learn from diverse, talented and student-focused faculty members from across the College of Business and Economics.

This team includes renowned scholars, respected business leaders and innovative entrepreneurs.

Meet our faculty

UW-Whitewater offers the following undergraduate general business administration degree options:

Minors:

In addition to UW-Whitewater’s general education requirements, as a general business major, you can customize your path by selecting from dozens of foundational and elective courses from five designated topic areas. Class options include:

  • Traditional Project Management
  • Human Resource Management
  • Corporate and Administrative Law
  • Money and Banking
  • Public Finance
  • Business Ethics and Social Responsibility
  • Principles of Selling
  • Leadership in Management

To complete the Safety Risk and Management, additional requirements include:

  • Introduction to Occupational Safety and Health
  • Ergonomics

To apply, you’ll complete the UW-Whitewater standard application for admission and indicate your interest in a general business major.

Apply

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