Undergraduate Academic Programs

Undergraduate Degrees, Majors and Minors

When you choose a major or minor in the College of Business and Economics, you are leveling up your education with the resources of Wisconsin’s largest business school. We offer state-of-the-art facilities, renowned faculty and instructors, and exceptional opportunities through internships, student organizations, and international study.

Explore an AACSB-accredited Bachelor of Business Administration (BBA) degree with a number of specialized majors, as well as a Bachelor of Science (BS) in Occupational Safety. Select an option below to learn more.

In addition to our in-person programs, we offer the same high-quality curriculum and instruction in an online format.

View a list of bachelor's degree programs that can be completed online »

Major/Emphasis, Minor

Learn the necessary skills for careers in public, corporate, not-for-profit, and government accounting. Alongside fundamental accounting principles, students also gain knowledge in areas such as tax law, financial and managerial accounting, cost management, auditing, accounting information systems, and the use of advanced technology applications including data analysis and visualization programs.

Explore our accounting program

Major/Emphasis, Minor

Prepare to solve problems using data in information technology, economics, math and marketing. With a deep understanding of analytics and a broad business foundation, students in the business analytics major or minor will be equipped to interpret data-driven insights and communicate recommendations in a business context.

Explore our business analytics program

Major/Emphasis, Minor

Gain an understanding on how individuals, firms, and governments interact. Through a major in economics, you will delve into important social issues such as discrimination, pollution, poverty, unemployment, efficiency, growth, inflation, and optimal policy and gain a solid foundation for comprehending the business world and career possibilities across different sectors.

Explore our economics program

Major/Emphasis, Minor

Do you want to start your own business? Are you an innovative, creative, and solution-oriented type of person who doesn’t want to work for someone else? The entrepreneurship program offers students the knowledge and skills required evaluate the viability of an opportunity, and prepare a start-up business plan emphasizing financing, marketing, and organization.

Explore our entrepreneurship program

Major/Emphasis, Minor

The finance program provides students with an understanding of the financial and legal elements of business with a strong foundation in corporate finance, investments, money and capital markets, and personal financial planning.

Explore our finance program

Major/Emphasis, Minor

The finance program provides students with an understanding of the financial and legal elements of business with a strong foundation in corporate finance, investments, money and capital markets, and personal financial planning.

Explore our general business program

Major/Emphasis, Minor

Gain knowledge and experience in key areas such as staffing, training and development, and labor-management relations. HR professionals help businesses and organizations function effectively by recruiting and selecting the right job candidates, training and developing employees, effectively handling employee relations, and promoting an ethical and collaborative environment.

Explore our human resource management program

Major/Emphasis, Minor

Now more than ever, businesses rely on technology for promotion, protection, and management, making technical skills among the most valuable traits in many different career fields. With a major or minor in information technology, you will take courses on business web design, data mining, business analytics, programming, and much more.

Explore our information technology program

Major/Emphasis

Sustainable business begins with an understanding of science paired with intelligent and environmentally-friendly production, marketing and services. Pave the way for both successful businesses and a better future through courses on strategic management, financial analysis, natural and social sciences, and much more.

Explore our integrated science and business program

Major/Emphasis, Minor

The importance of a global understanding of business continues to grow, and employees with strong multicultural skills are in high demand within the business, marketing, and finance career fields. Gain these highly sought-after skills through a major or minor International Business. Take courses on international finance and economy, international law, cross-cultural communication, political geography, and more.

Explore our international business program

Major/Emphasis, Minor

Be prepared to lead, advocate, and train individuals within a business setting. Take courses that develop your skills in a multitude of subjects such as human resource management, training and staffing, employee benefits, financial communication, occupational safety and health, database design, and more.

Explore our management program

Major/Emphasis, Minor

Marketing is not just best practices in selling products — it is the study of people and their needs and wants. Explore the side of business that is in direct communication with the consumers through courses on social media and content marketing, consumer behavior, sports marketing, digital marketing, sales negotiation, and more.

Explore our marketing program

Major/Emphasis, Minor

Prepare for a career in protecting those in the workforce, as well as protecting the environment during this modern era of technological development. Take courses on safety, business, and science-related topics, such as accident prevention, design for safety, environmental law, labor management, public safety and health, and much more.

Explore our occupational safety program

Major/Emphasis, Minor

A successful career in supply chain management requires many current in-demand skills, such as proficiency in technology use, data and math analysis, an understanding of international business, and much more. The program will train you through courses such as production systems, global supply chains, econometrics, international communication, and finance management.

Explore our supply chain management program

Still not sure? With the business undecided major, students will have the opportunity to explore classes and different aspects of business. After taking general education and lower-division business courses, most students are able to narrow down their preferred areas of study.

Meet with our Advising team
97%

placement rate within six months of graduation

#24

best online undergrad business program in the nation by U.S. News & World Report

40k+

network of active business alumni

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